In This Issue
Sunshine Act: What Physicians Need to Know
Additional Resources
Survey: Your Thoughts on the Sunshine Act
BrachyBytes Editorial Advisory Board
Deanna Attai, M.D.
Robert Kuske, M.D.

Jay Reiff, Ph.D.
Dan Scanderbeg, Ph.D.
Catheryn Yashar, M.D.
Vic Zannis, M.D.
Upcoming Events


American College of Radiation Oncology 

February 23-25, 2012 

Sanibel Harbour Marriott 

Ft. Myers, Fla.  

Booth # 33


National Consortium of Breast Centers 

March 10-14, 2012

Planet Hollywood Resort & Casino

Las Vegas, Nev.

Booth # 31 


Miami Breast Cancer Conference

March 14-17, 2012

Fountainbleau Hotel

Miami Beach, Fla.

Booth # 4 


Society of Surgical Oncology

March 21-24, 2012

Marriott World Center  

Orlando, Fla.

Booth # 311 


Follow-up Links

Past Issues
Cianna Medical
SAVI Sisters

Physician Payments Sunshine Act
Centers for Medicare & Medicaid Services

February 2012

Physician Payments Sunshine Act:
What Physicians Need to Know 

The Physician Payments Sunshine Act (Sunshine Act) – a provision of the Patient Protection and Affordable Care Act – aims to govern certain physician-industry interactions. According to the Centers for Medicare & Medicaid Services (CMS), the goal is to increase transparency in the health care system by increasing public awareness of financial relationships between drug and device manufacturers and healthcare providers.

Once the proposed rule goes into effect, industry will be required to publicly report any gift or payment greater than $10 made to physicians and teaching hospitals. While originally scheduled to go into effect on January 1, 2012, CMS delayed implementation of the Sunshine Act and is accepting comments on the proposed rule until February 17, 2012.

Although a specific date for implementation is uncertain, the new rules will eventually impact all physicians, regardless of specialty.

Read more

Additional Resources:
Learn More about the Sunshine Act

Fact Sheet
Physician Payments Sunshine Act

Proposed Rule (Full Text)

Medicare, Medicaid, Children’s Health Insurance Programs: Transparency Reports and Reporting of Physician Ownership or Investment Interests

CMS Press Release

Affordable Care Act Sunshine Rule Increases Transparency in Health Care

The Wall Street Journal (subscription required)

Opinion: Who Paid for Your Doctor’s Bagel?

Bloomberg BNA

Proposed Physician Payment Sunshine Act Regulations Leave Many in the Dark

Survey: Your Thoughts on the Sunshine Act

Given the potential impact on physician-industry interactions, Cianna Medical is interested in physicians’ awareness and thoughts regarding the pending Sunshine Act regulations. If you would like to participate in our brief survey, please click the link below.

Take the Physician Payments Sunshine Act survey

Thank you for sharing your opinions on this important piece of legislation.