In This Issue
Healthcare Reform: Where Specialists Fit in the Care Delivery Puzzle
Tools for Reaching Primary Care Physicians
Breast Brachytherapy Limits Heart Dose
BrachyBytes Editorial Advisory Board
Deanna Attai, M.D.
Robert Kuske, M.D.

Jay Reiff, Ph.D.
Dan Scanderbeg, Ph.D.
Catheryn Yashar, M.D.
Vic Zannis, M.D.
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American Society of Breast Surgeons

May 1-5, 2013
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Learn about becoming a Center of Excellence and find ways to grow your APBI program by reaching out to referring physicians and women in the community.

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AmpliPHY Physician Services

April 2013 

Healthcare Reform: Where Specialists Fit in the Care Delivery Puzzle 

Randy Cook, MPH, FACMPERandy Cook

Ready or not, healthcare reform is underway, and with it brings major changes in marketplace dynamics. With the shift towards Accountable Care Organizations (ACO) and the “medical home” care delivery model, the healthcare system is reorienting towards primary care, and specialists will need to adapt in order to remain competitive.

Randy Cook, founder and CEO of AmpliPHY Physician Services, discusses the changing healthcare market, how to define quality, and steps specialists can take today to prepare for future success.
Read more

Poll: How have you adapted your practice to accommodate healthcare reform? Have you begun aligning with primary care physicians?

Email us about your experience.

Tools for Reaching Primary Care Physicians

With the growing emphasis on primary care as healthcare reform advances, many specialists are looking for ways to build or enhance relationships with PCPs. According to Randy Cook of AmpliPHY Physician Services, opening the lines of communication with primary care partners is going to be essential for specialists to succeed.

Here are some ways to start the conversation:

  • BEST Forum™. Direct PCPs to this unique resource featuring web-based presentations from APBI experts, or download materials for your own presentations.
  • Referring physician letter. Send a letter to PCPs in your community introducing your practice and the cutting-edge breast cancer treatments you offer.
  • Offer a CME opportunity. A presentation on the latest advances in breast cancer treatment is a great way to connect with PCPs – and gives them an opportunity to earn valuable CME credits at the same time.

If you are a SAVI Center of Excellence, you have access to several tools to help you accomplish the tactics above – email us to learn more.

Read more ideas on how to engage with primary care physicians.

New Study: SAVI Shows Excellent Local Control, Low Toxicity at 4 Years

Breast brachytherapy with a strut-based applicator demonstrated low recurrence rates and minimal toxicities, according to two multi-site studies – including one with a median follow-up of four years.

The research was presented at the annual meeting of the American Brachytherapy Society, held in New Orleans, April 18-20, 2013.

Read more

SAVI Breast Brachytherapy: Favorable Toxicity at 4 Years