In This Issue

Social Media & Healthcare

SAVI Users Dive into Social Media

SAVI Sisters on Social Media

BrachyBytes Editorial Advisory Board

Robert Kuske, M.D.

Coral Quiet, M.D
Jay Reiff, Ph.D.
Dan Scanderbeg, Ph.D.
John Sweet, M.S.

Catheryn Yashar, M.D.

Vic Zannis, M.D.


Upcoming Events

American Society for Radiation Oncology
Oct 31-Nov 4, 2010
San Diego, CA

Visit us at booth # 612!




Follow-up Links

Past Issues
Cianna Medical
SAVI Sisters
Methodist Healthcare

Halifax Health

Pink Lotus Breast Center


October 2010


5 Examples of Social Media in Healthcare

More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.

The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and Wellness.

While it’s easy to identify demand, many healthcare professionals are not exactly sure how they might tap into the social web to reach business goals. To help understand the possible applications, consider these five examples of how the social web can work for hospitals and others in the healthcare industry…

Read more



SAVI Centers of Excellence Dive Into Social Media

Every day, more hospitals and healthcare providers are learning to use social media to increase brand loyalty, recruit new patients and engage in conversations with consumers. Here are three SAVI Centers of Excellence who are on the leading edge of social media in healthcare.

Methodist Healthcare

In March, Methodist Healthcare in Memphis, Tenn. hosted its first in a series of Twittercasts that included tweets and videos focusing on women’s health services provided by Methodist Healthcare. The Twittercast followed a SAVI patient in real-time throughout the entire treatment process, from insertion to removal. Read more here or check out Methodist Healthcare at

Halifax Health

Halifax Health in Daytona Beach, Fla. utilizes a YouTube channel to share videos featuring patient stories, cutting edge procedures and tours of its state-of-the-art facilities. Check out Halifax Health’s video on APBI with the SAVI applicator.

Pink Lotus Breast Center

The Pink Lotus Breast Center in Beverly Hills has a prominent following on Facebook, with more than 50,000 fans and counting. The breast center uses its page to provide educational information, share patient stories and dialogue with healthcare consumers. Become a fan of Pink Lotus Breast Center on Facebook

Are you using social media in your facility or practice? Let us know and you might be featured in an upcoming issue of BrachyBytes.



SAVI Sisters: Raising Awareness SAVI Sisterswith Social Media

SAVI Sisters™ is designed to provide education about breast cancer treatment options primarily through social networking.

Through a variety of online platforms — including Facebook and Twitter — the goals of SAVI Sisters are to assist physicians and treatment facilities like you in providing education and support for their patients; create a community of people dedicated to spreading the word about breast cancer treatment options; and give women a place to find others who share common experiences.

Become a fan of SAVI Sisters on Facebook or follow us on Twitter!

Visit for more information.