June 23, 2010
ALISO VIEJO, Calif. – Cianna Medical, Inc., the maker of the SAVI® breast brachytherapy applicator, today announced it has received a Bronze Aster Award for the SAVI Advantage, the company’s unique approach to customer support.
The Aster Awards, one of the largest national competitions of its kind, is an elite program that recognizes outstanding healthcare professionals for excellence in their marketing efforts.
The SAVI Advantage emphasizes the three significant benefits healthcare providers experience when they partner with Cianna Medical – the most sophisticated APBI technology; comprehensive education and training; and program development support.
To assist with program development, Cianna Medical created marketing & communications programs – SAVISelectfor surgeons and SAVIConnect for radiation oncologists – to help its customers educate referring physicians and women in the community about their use of the SAVI applicator.
“Our tools and support are designed to help physicians build an exceptional APBI program while providing the very best in patient care,” said Jill Anderson, president and CEO of Cianna Medical. “We’re honored that our innovative efforts towards program development have been recognized by the industry as being among the best in the nation.”
The SAVI applicator is used in accelerated partial breast irradiation (APBI), a shortened course of high-dose radiation therapy for early-stage breast cancer patients following lumpectomy surgery. It is the only single-entry breast brachytherapy device that allows physicians to customize radiation based on patient-specific anatomy.
SAVI was recognized as a silver 2010 Medical Design Excellence Award winner for its innovative design that enables physicians to provide better outcomes and offer the benefits of APBI to the widest array of women.
The 2010 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Participant’s entries competed against similar-sized organizations in their category. Entries must score at least 85 percent to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
About Cianna Medical, Inc.
Cianna Medical, Inc. is a medical device company focused on women’s health and dedicated to the innovative treatment of early-stage breast cancer. The company manufactures and markets the SAVI breast brachytherapy applicator, for the delivery of radiation after lumpectomy surgery. The SAVI applicator allows precise sculpting of the radiation dose, and is designed to make the benefits of accelerated partial breast irradiation available to a greater number of women.
For more information, call (toll-free) 866-920-9444 or visit www.SAVI.us.
Contact: Liz Dowling, (800) 386-0157
Dowling & Dennis Public Relations
E-mail: [email protected]